InTandem
With GV funding now under their belt, InTandem was quickly outgrowing their early brand. They approached DBS to build a new brand for their next phase of growth: one that would continue to scale with them.
- Strategy
- Brand
- Social
DBS
Create a mature brand in a brand-new and rapidly changing industry—without sacrificing approachability.
Pulling from InTandem's ethos to create a modularity-focused design system that fosters collaboration through open-source elements.
Un-DAO-niably Different
Standing out in a new, rapidly-changing environment was key, so we shifted the focus to "community", rather than "Web3", paving the way for a scalable community-based brand that skipped over relying on Web3 stereotypes to build brand recognition.
Venturing Further
With GV funding under their belt, InTandem quickly outgrew their early brand and wanted an established look that would continue to scale with them—without sacrificing approachability. Modular icons, shapes, patterns, and templates are all modular without impacting brand recognition—everything's ready for the next phase and beyond.
Plays Well With Others
Rooted in community and accessible education, simplifying the collaborative process was a must. We kept the design system lean and met them where they were, building out easy-to-navigate media kits, brand guidelines, and templates—right into all their existing workflows without interrupting collaboration.
